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Apgujeong is home to Seoul’s high fashion, plastic surgery clinics, and the polished glam of K-beauty culture.
Part of Neighborhoods: Explore some of the hippest neighboorhoods in the world, all the way from Maboneng in Johannesburg, South Africa, to Koreatown in Los Angeles, USA, to Ikseon-dong in Seoul, South Korea.
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Luxury shopping, K-pop agencies, and sleek skyscrapers define Gangnam, Seoul’s trendiest and most upscale district.
Charming alleyways, quaint galleries, and artisan boutiques make Samcheong-dong a peaceful escape with artistic flair.
Known for its antique shops, tea houses, and galleries, Insadong is the go-to for traditional Korean arts and souvenirs.
Mangwon is a laid-back neighborhood with food markets, local cafes, and a cozy vibe just west of the Han River.
Open till dawn, Dongdaemun is Seoul’s iconic wholesale fashion and fabric hub, where trends are born overnight.